“We Practice the Convictions of our Minds and Hearts”

As the weather starts to turn colder, many of us are thinking about getting a new winter coat. I love that there are so many cruelty-free fashions to pick from! Imagine my delight, then, when during the course of my research I learned about a woman who was making cruelty-free alternatives to fur coats, silk scarves, and “kid” gloves over 100 years ago! Her name was Maude (“Emarel”) Freshel, and she was the co-founder of an organization known as the Millennium Guild. The Guild advocated for a lifestyle that included a vegetarian diet and hosted lavish meat-free Thanksgiving dinners in Boston in the early years of the 20th century. The sale of the cruelty-free outerwear that Freshel sewed helped to fund the activities of the Guild. A number of these fashions were featured in the Boston Sunday Post on November 17, 1912.

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Freshel told reporter that members of the Millennium guild “have found splendid substitutes for furs,  feather hat trimmings and kid gloves, and know we are better off without eating meat. We practice the convictions of our minds and hearts.”

Freshel was also the author of The Golden Rule Cookbook, a vegetarian cookbook promoting the abstention from meat eating for ethical reasons. Freshel defined a vegetarian (remember, the term “vegan” didn’t exist until 1944) as someone who “for one reason or another condemns the eating of flesh.” She saw this as occupying “a very different place in the world of ethics from one who is simply refraining from meat eating in an effort to cure bodily ills.” Freshel’s dog, a terrier named Sister, was also a vegetarian and reportedly enjoyed such foods as lentils, peas, apples, oatmeal, and buttered toast.

*This post was also published on The Unbound Project website.

“Do Not Refuse To Look At These Pictures”

The news about the abuse uncovered on an Ohio Dairy Farm by Mercy for Animals has hit the global media. The horrific film footage showing cows and calves being beaten, stabbed and kicked is stomach-turning.

I wish this were an isolated incident, but as anyone who has tried to learn more about where our food comes from knows all too well, abuse of animals in factory farm settings is not uncommon.

There is no doubt that this is difficult stuff to read about, look at, and discuss, but we need to know about it. I can’t tell you how many people have said to me “oh, I can’t look at that stuff. I can’t hear about animal abuse or look too hard into where my food comes from.” These are often well-educated, intelligent people who I love and respect. And yet on this point I must respectfully disagree. If you care about your health, the health of your family, about animals or the fate of our planet nothing could be more important than knowing these sorts of “dirty little secrets” that the factory farming industry would rather we didn’t know.

I’m not saying we should all make a bowl of popcorn and sit down with the family to watch the Ohio dairy farm footage on the big screen TV. And yet, as Ed Burtynsky pointed out during an interview on CBC’s The Current yesterday, imagery is often what brings much needed attention to an issue. Burtynsky was not talking about the Ohio Dairy Farm case but, rather, about another horrific story, the BP Oil Spill in the Gulf of Mexico. The point, however, is valid in both instances.

As someone who teaches about and conducts research on visual culture, this point is one that I have spent a lot of time thinking about. Right now I’m doing a lot of work on 19th century animal welfare activism and, in particular, the use of imagery in that movement. The great 19th century reformer Frances Power Cobbe began one of her illustrated anti-vivisection pamphlets with the words: “Do Not Refuse to Look at These Pictures.” She went on to discuss why it was so important for people to see with their own eyes the ways in which animals were treated behind closed doors in medical laboratories. Cobbe recognized that most people would not be granted access to these labs (just as we aren’t easily granted access to factory farm complexes) and, as such, she strongly believed in the power of visual culture to convey this difficult information to a broader public.

Things haven’t changed that much since Cobbe’s day and here I’d like to repeat her plea — “do not refuse to look at these pictures.” We can not keep ignoring what is going on.