Today a new undercover investigation in to cruel practices on veal farms in Canada hits the mainstream media – the Toronto Star has this story on the front page of today’s paper, and tonight CTV’s W5 will air an investigative report. This is the latest in a string of mainstream media attention focusing on cruel practices that are considered “industry standard” on Canadian farms. Thanks to undercover investigations by Mercy For Animals Canada, a number of mainstream media outlets have run prime time/front page stories about the horrific ways in which farmed animals are treated in this country.
The response from industry has been predictable, that these are “isolated incidents,” and yet mounting evidence pointing to the fact that this kind of behaviour is routine undermines this defence. Workers in this industry have come forward to share their stories, and their testimony makes it clear that there is a larger pattern at play here. In addition, these scenes captured by undercover cameras are strikingly similar to scenes uncovered by undercover investigators in other countries.
The footage obtained through these investigations is, undoubtedly, disturbing. It is hard to look at, and many people don’t want to watch it. “Don’t show me that,” they say, “I can’t stand to look at it.” These abuses take place out of sight and, as the industry hopes, out of mind. This is precisely why film footage and photographs taken during these undercover investigations is so important – they make visible what is otherwise culturally invisible. This also speaks to the important role that visual culture plays in activist efforts. There is a long history of activists using imagery in this way, a history that dates back to the 19th century.
I will be writing more about this for an upcoming column for Our Hen House, but for now I just wanted to acknowledge the significance of today’s breaking news and to thank both Mercy for Animals Canada and the media outlets who are brave enough to run these stories for all they are doing to make these stories front and centre.